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My First Day at Preschool, a 28-minute video produced by Beachwood Canyon resident John Aguirre, stars Buddy Bear, an animatronics costumed cub. Through original music by another Beachwood resident, Eric Hester, and scenes of Buddy Bear participating onsite in actual preschool activities with real-life kids and teachers, the video allays children's fears about separation anxiety and meeting new people. Buddy listens to stories, glues sunflower seeds on paper, rides a bike in the playground, dances, sings, paints, and gardens with his new friends. Billed as "Reality TV for Kids," the video lives up to its claim as my 5-year-old son excitedly kept saying while watching it, "We sang that song at my school" and "They have that at my school." Be he was also quick to notice that, in the beginning when Buddy's dad is driving him to school, Buddy sits in the front seat of the car‹something kids can no longer do legally until they are 12 years old or 70 pounds. Other than that, proof that My First Day at Preschool passed the kid test came when my son asked at the end of our review copy, "Can we keep this video, Mom?" The video has also won adult praise, including Parenting Magazine Video of the Year and positive reviews by The Midwest Book Review and Video Libarian. Aguirre worked many years as a second assistant director while living in Orange County, but his work was getting more and more managerial than creative. With his move to our corner of Hollywood, he is enjoying a "second career" as an independent film producer. |
"It's a really nice neighborhood," Aguirre said. "It's got cool architecture, mature trees, and a feeling like you're living in a mini [Greenwich] village in New York." He likes the fact that his building is populated with other creative people, including a songwriter, actress, and screenwriter. "And everybody at the 101 Coffee Shop looks like they just rolled out of bed, so I donąt have to worry about how I look when I go in for my coffee!" Besides planning future My First Day videos, such as first visit to the dentist and first time at the zoo, Aguirre is busy negotiating distribution of his recently completed feature film The Utopian Society, which is being compared to The Breakfast Club. "It's about six students who waited until the last minute to do their class project and now have to plan a utopian society in one night," he explained. Aguirre himself is feeling the pressure that makes diamonds, as he has been investing his own money to bring his projects to life. He feels that he is up for the challenge. "I had it all when I was in Orange County, but it wasn't what I wanted." In reference to his Beachwood Canyon residence, he observed, "The lower you live on the hill, the more you're struggling to make a name for yourself. I like that. I like where I am." To purchase My First Day at Preschool before he new school year begins, go to... www.myfirstday.net or call (323) 466-1905. |
Acquisition,Development,and Distribution |